Why the word ‘green’ needs to vanish
Apr 20th, 2009 | By admin | Category: What's News
From Richard Cartlidge’s Green Building and Environmental Trends blog
You might not expect this from someone who has a blog with the word green in its title but the word green needs to vanish from our building vernacular! Why? When we call a building green we are using green as an adjective to set the building on a pedestal and show that it is unique. One of my primary goals with this blog is to educate individuals about sustainable building. A building requires a large output of capital, and should be built to last. Sustainable design and building practices represent the future of the construction industry, a concept which is widely discussed at Konstructr.This week Vik Duggal (@vikdug on twitter) discussed the concept behind Konstructr. If we take a minute to stop and think about his message it should become obvious that green is a word which needs to vanish from our vocabulary. Personally I cannot wait until green is no longer used in reference to buildings and returns to its roots as a word used to describe an object’s color. Did the Romans intend to build a green building when they built the temples or the Egyptians when they built the pyramids? No! They built buildings which were made to last, beautiful, sustainable buildings that are still here centuries later. Next time someone asks you about green building tell them its not about “green” its about sustainability. Let us all strive to build the temples and pyramids of our generation.


ironic use of word green here– just as you can’t really have a green 4,000 square foot second home, you can’t build a truly green building with slave labor (pyramids & roman temples).