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	<title>Green Cities Media &#187; admin</title>
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	<link>http://greencitiesmedia.com</link>
	<description>Sustainable Solutions Through Education for Communities, Business, and Government</description>
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		<copyright>&#xA9;Green Cities Media </copyright>
		<managingEditor>andrewfletcher@sensiblecity.com (Green Cities Media)</managingEditor>
		<webMaster>andrewfletcher@sensiblecity.com(Green Cities Media)</webMaster>
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		<ttl>1440</ttl>
		<itunes:keywords>Sustainability, Government, Education, Green, Community, Business, Conference, Interviews</itunes:keywords>
		<itunes:subtitle>Sustainable Solutions through Education for Communities, Business and Government</itunes:subtitle>
		<itunes:summary>Sustainable Solutions Through Education for Communities, Business, and Government</itunes:summary>
		<itunes:author>Green Cities Media</itunes:author>
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<itunes:category text="Business">
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			<itunes:name>Green Cities Media</itunes:name>
			<itunes:email>andrewfletcher@sensiblecity.com</itunes:email>
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			<title>Green Cities Media</title>
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		<item>
		<title>This week in Green Cities</title>
		<link>http://greencitiesmedia.com/2009/06/this-week-in-green-cities/</link>
		<comments>http://greencitiesmedia.com/2009/06/this-week-in-green-cities/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 19:32:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's News]]></category>
		<category><![CDATA[Creative Loafing]]></category>
		<category><![CDATA[Ecofactory]]></category>
		<category><![CDATA[Georgia Malki]]></category>
		<category><![CDATA[green cities florida]]></category>
		<category><![CDATA[Jerome Ringo]]></category>
		<category><![CDATA[Joseph Malki]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=1178</guid>
		<description><![CDATA[
This week we highlighted the Malkis&#8217; vision in founding Green Cities and Jerome Ringo&#8217;s focus on the human element of sustainability. Creative Loafing&#8217;s  Joshua Michael Poll reviews the latest Green Cities event and highlights the 1 MW Solar Electric System at the Orange County Convention Center and Orlando’s Mayor Buddy Dyer’s announcement of “Green Works [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://greencitiesmedia.com/wp-content/uploads/2009/06/greenidea.jpg"><img class="aligncenter size-full wp-image-1112" title="greenidea" src="http://greencitiesmedia.com/wp-content/uploads/2009/06/greenidea.jpg" alt="Green Ideas" /></a></p>
<p>This week we highlighted the Malkis&#8217; vision in founding Green Cities and Jerome Ringo&#8217;s focus on the human element of sustainability. Creative Loafing&#8217;s  Joshua Michael Poll reviews the latest Green Cities event and highlights the 1 MW Solar Electric System at the Orange County Convention Center and Orlando’s Mayor Buddy Dyer’s announcement of “Green Works Orlando”. Here&#8217;s a list of posts about Green Cities from this week, in case you missed them:</p>
<p><a href="http://greencitiesmedia.com/2009/06/ecofactory-interviews-apollo-alliances-president-jerome-ringo/">EcoFactory Interviews Apollo Alliance’s President Jerome Ringo</a></p>
<p><a href="http://greencitiesmedia.com/2009/06/what-is-sustainability-interview-with-georgia-malki/">What is Sustainability? Interview with Georgia Malki</a></p>
<p><a href="http://greencitiesmedia.com/2009/06/ecofactory-one-on-one-with-joseph-malki/">EcoFactory Interview with Joseph Malki </a></p>
<p>Green Cities in the news this week:</p>
<p><a href="http://www2.sensiblecity.com/2009/06/creative-loafing-recaps-green-cities-florida/">Creative Loafing Recaps Green Cities Florida </a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>What is Sustainability? Interview with Georgia Malki</title>
		<link>http://greencitiesmedia.com/2009/06/what-is-sustainability-interview-with-georgia-malki/</link>
		<comments>http://greencitiesmedia.com/2009/06/what-is-sustainability-interview-with-georgia-malki/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 19:20:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's News]]></category>
		<category><![CDATA[Asheville]]></category>
		<category><![CDATA[Eco]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[Georgia Malki]]></category>
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		<category><![CDATA[What is sustainability]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=1168</guid>
		<description><![CDATA[Georgia Malki, co-founder of Green Cities, discusses the meaning of  sustainability in video one of a three part series. Malki says that sustainability includes being socially and economically responsible while considering how your actions relate to community.
Click below for the full video.

]]></description>
			<content:encoded><![CDATA[<p>Georgia Malki, co-founder of Green Cities, discusses the meaning of  sustainability in video one of a three part series. Malki says that sustainability includes being socially and economically responsible while considering how your actions relate to community.</p>
<p>Click below for the full video.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ognp84tAKpo&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/ognp84tAKpo&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Orange TV Reports on Green Cities Florida</title>
		<link>http://greencitiesmedia.com/2009/06/orange-tv-reports-on-green-cities-florida/</link>
		<comments>http://greencitiesmedia.com/2009/06/orange-tv-reports-on-green-cities-florida/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 19:09:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's News]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[Mayor Crotty]]></category>
		<category><![CDATA[Mayor Dyer]]></category>
		<category><![CDATA[Orange County]]></category>
		<category><![CDATA[orange county green building]]></category>
		<category><![CDATA[orange county sustainability]]></category>
		<category><![CDATA[Orange TV]]></category>
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		<category><![CDATA[solar convention center]]></category>
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		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=1127</guid>
		<description><![CDATA[

The good people from Orange TV and Vision TV cover the  happenings at Green Cities Florida. The story focuses on flipping the switch on  the solar array, Orange County taking the lead on environmentalism, and what  Senator Constantine calls ‘a green revolution”.  The Orange County Convention  Center boasts many green advances such [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/V0bMUwr3NeY&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/V0bMUwr3NeY&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><a href="http://greencitiesmedia.com/wp-content/uploads/2009/06/logo4-1.jpg"><img class="size-full wp-image-1128 spacer alignleft spacer" title="Orange TV " src="http://greencitiesmedia.com/wp-content/uploads/2009/06/logo4-1.jpg" alt="Orange TV " width="139" height="192" /></a></p>
<p>The good people from Orange TV and Vision TV cover the  happenings at Green Cities Florida. The story focuses on flipping the switch on  the solar array, Orange County taking the lead on environmentalism, and what  Senator Constantine calls ‘a green revolution”.  The Orange County Convention  Center boasts many green advances such as recycling, low flow faucets and  reclaimed water for irrigation. The new solar array provides the energy  equivalent of powering 100 houses. Check out the video for more information on  all of the green happenings at the Orange County Convention  Center.</p>
<p class="MsoNormal"><span style="font-size: 11pt; color: black; font-family: 'Calibri','sans-serif';"> </span></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Steve Cochran Open Space Interview Part 2</title>
		<link>http://greencitiesmedia.com/2009/06/steve-cochran-open-space-interview-part-2/</link>
		<comments>http://greencitiesmedia.com/2009/06/steve-cochran-open-space-interview-part-2/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 20:16:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's News]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green cities florida]]></category>
		<category><![CDATA[green conference]]></category>
		<category><![CDATA[Kimberly Miller]]></category>
		<category><![CDATA[Open Space Technology]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Steve Cochran]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=1120</guid>
		<description><![CDATA[Part two in a series of interviews with Steve Cochran about the Open Space session he facilitated at Green Cities Florida. This time, he spoke with Kimberly Miller of Green Cities Media.

I’m Kimberly Miller with Green Cities Media here with Steve Cochran on site in Orlando. Hi Steve, how’s it going?
Hi, Kimberly. Just fine, how [...]]]></description>
			<content:encoded><![CDATA[<p>Part two in a series of interviews with Steve Cochran about the Open Space session he facilitated at Green Cities Florida. This time, he spoke with Kimberly Miller of Green Cities Media.</p>
<p></p>
<p><strong>I’m Kimberly Miller with Green Cities Media here with Steve Cochran on site in Orlando. Hi Steve, how’s it going?</strong><br />
Hi, Kimberly. Just fine, how are you? Nice to see you again.</p>
<p><strong>It’s nice to see you too. So you just facilitated an open spaces event if you will. Tell me a little bit more about that.</strong><br />
Well what I just did was open space for the participants here at Green Cities Florida. I literally opened the space for them to take advantage of the opportunity to convene individual sessions about topics that they have an interest in that they felt they’d like to explore more from this wonderful conference of two days that they have a concern about, perhaps they have a model they would just like to describe that they see has worked. Perhaps they have a fear they’d like to express, just whatever at this point is on their mind that they would like to take advantage of an opportunity to explore more deeply. So my job as the facilitator which really is a misnomer was just to take that responsibility to empower them to do what they want to do which as you see they’re hard at work already doing. They’ve created probably about twenty 45 minute sessions which will occur in just the next less than two hours.</p>
<p><strong>So give me an example of some of the sessions that have been created.</strong><br />
Some of the folks right now are talking about encouraging electric drive in Florida. One young man I know is talking about bringing sustainability education to public schools. One woman has a very specific model that she wanted to present about the triple bottom line tool. Some people have a question, they said, “I’m looking for someone who knows something about this.” So really to take a look at the marketplace which they’ve created for themselves; it’s kind of all over the map.</p>
<p><strong>So what do you expect is going to come out of this open space session?</strong><br />
Well when I have used these tools with other groups, for one thing I think there’ll be a lot of energy and excitement which at the tail end of a long very packed two-day conference is always its own sort of reinforcement rather than the dribbling end of something. Almost always, too, I’d be very surprised if there aren’t some very concrete commitments where people will have said “I’m going to go forward and do this specific thing” or partnerships will have been formed which will enable actions to occur and they are encouraged in these sessions to have very declarative statements and concrete actions to take.</p>
<p><strong>So how has Green Cities been for you so far?</strong><br />
Oh, it’s wonderful. It’s a great privilege in my work to really only work around groups of people who are mission-driven people, who care very deeply about the work of sustainability and what the entails so the great honor and privilege to be with and share time and serve and support people who care deeply about the common good is just always…I get chills just talking about it. Really it’s quite an honor and really a sacred thing. Also the very concrete and actionable sessions which were created in the conference itself, I’ve heard many people talk about the range and depth and just how usable information they’ve gained and the interactions they’ve had so I know people are going to go forward and Green Cities will help Florida become even more engaged in the sustainability imperatives than they are now so I feel very strongly about that.</p>
<p><strong>So have you learned anything new while you’ve been here?</strong><br />
Oh, sure! I learn from everyone and in this field right now especially, I think I’ve mentioned to a couple people here, anyone who builds themselves as an expert in this or that  or sustainability…we’re all on a learning journey anyway but particularly in areas like sustainability which so often are new now to plug in, so I learned amazing things about Florida. I mean I was not nearly aware at all about just how engaged Florida and central Florida, Orlando the kind of political commitment which exists here. The kind of very concrete actions which are occurring already I admit I have sort of the Orlando Megalopolis ya know, Disney World only lots of pavement …</p>
<p><strong>Right I was pretty pleasantly surprised as well. I had no idea what was going on here in Florida.</strong><br />
So I intend to be an advocate for that and help people understand that they are doing some really serious things…really good people down there.</p>
<p><strong>So what do you think it means for Green Cities that they had their first of a series of conferences in Florida in a place where people maybe don’t expect sustainability to be at the forefront. What do you think that means?</strong><br />
I think it sends a wonderful message and just as I described it’s sort of not exactly a paradigm shift for me but learning last week in Huntsville Alabama there was a modified Green Cities which actually was a small version of what occurred here over the last two days within just a few hours where a group of 200 civic leaders in Huntsville Alabama came together to envision Green Cities Alabama over several days which will occur further on down the road in the fall or the first part of next year.</p>
<p><strong>Yeah that’s another shocker right? Alabama</strong><br />
I like Huntsville, Alabama. A lot of people who know the kind of work I do…I’m usually traveling internationally and I’m in Washington lots and as I said I live in Asheville, North Carolina work with energy companies in the southeast so friends were saying “Steve, Huntsville?” and “Orlando?” and “Have you changed careers or something?” and so I said I can go forth and say “no.” I mean these are places which ask us to come in and help because they are taking ownership and responsibility for their region so I think that sends a wonderful message and there’s always the usual places of Portland and Burlington and we all know that so the message is not just hopeful but I mean they’re very concrete things with people very engaged in their leadership.</p>
<p><strong>Does it make you excited about the future of sustainability in America?</strong><br />
Oh absolutely. I’ve always been excited about it but with events like this occurring…not just events, mountain top events, but places like this where people come away and get real tools. They fill up their leadership toolbox and they go forth and they use it so it’s, as many of the presentations showed us here we’ve passed the tipping point you know whatever metaphor it is…this is off and running in a bad economy I mean to have a conference with 500 people in this kind of an economy around a topic like this which used to be kind of esoteric and nice if you can afford it on the side after you do real work type of thing. It shows that this is what is going to enable us to do anything else.</p>
<p><strong>Well thanks so much for coming and for talking with me.</strong><br />
Thanks you. I’m delighted to be here.</p>
]]></content:encoded>
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<itunes:duration>6:56</itunes:duration>
		<itunes:subtitle>Part two in a series of interviews with Steve Cochran about the Open Space session he facilitated at Green Cities Florida. This time, he spoke ...</itunes:subtitle>
		<itunes:summary>Part two in a series of interviews with Steve Cochran about the Open Space session he facilitated at Green Cities Florida. This time, he spoke with Kimberly Miller of Green Cities Media.



Irsquo;m Kimberly Miller with Green Cities Media here with Steve Cochran on site in Orlando. Hi Steve, howrsquo;s it going?
Hi, Kimberly. Just fine, how are you? Nice to see you again.

Itrsquo;s nice to see you too. So you just facilitated an open spaces event if you will. Tell me a little bit more about that.
Well what I just did was open space for the participants here at Green Cities Florida. I literally opened the space for them to take advantage of the opportunity to convene individual sessions about topics that they have an interest in that they felt theyrsquo;d like to explore more from this wonderful conference of two days that they have a concern about, perhaps they have a model they would just like to describe that they see has worked. Perhaps they have a fear theyrsquo;d like to express, just whatever at this point is on their mind that they would like to take advantage of an opportunity to explore more deeply. So my job as the facilitator which really is a misnomer was just to take that responsibility to empower them to do what they want to do which as you see theyrsquo;re hard at work already doing. Theyrsquo;ve created probably about twenty 45 minute sessions which will occur in just the next less than two hours.

So give me an example of some of the sessions that have been created.
Some of the folks right now are talking about encouraging electric drive in Florida. One young man I know is talking about bringing sustainability education to public schools. One woman has a very specific model that she wanted to present about the triple bottom line tool. Some people have a question, they said, ldquo;Irsquo;m looking for someone who knows something about this.rdquo; So really to take a look at the marketplace which theyrsquo;ve created for themselves; itrsquo;s kind of all over the map.

So what do you expect is going to come out of this open space session?
Well when I have used these tools with other groups, for one thing I think therersquo;ll be a lot of energy and excitement which at the tail end of a long very packed two-day conference is always its own sort of reinforcement rather than the dribbling end of something. Almost always, too, Irsquo;d be very surprised if there arenrsquo;t some very concrete commitments where people will have said ldquo;Irsquo;m going to go forward and do this specific thingrdquo; or partnerships will have been formed which will enable actions to occur and they are encouraged in these sessions to have very declarative statements and concrete actions to take.

So how has Green Cities been for you so far?
Oh, itrsquo;s wonderful. Itrsquo;s a great privilege in my work to really only work around groups of people who are mission-driven people, who care very deeply about the work of sustainability and what the entails so the great honor and privilege to be with and share time and serve and support people who care deeply about the common good is just alwayshellip;I get chills just talking about it. Really itrsquo;s quite an honor and really a sacred thing. Also the very concrete and actionable sessions which were created in the conference itself, Irsquo;ve heard many people talk about the range and depth and just how usable information theyrsquo;ve gained and the interactions theyrsquo;ve had so I know people are going to go forward and Green Cities will help Florida become even more engaged in the sustainability imperatives than they are now so I feel very strongly about that.

So have you learned anything new while yoursquo;ve been here?
Oh, sure! I learn from everyone and in this field right now especially, I think Irsquo;ve mentioned to a couple people here, anyone who builds themselves as an expert in this or that  or sustainabilityhellip;wersquo;re all on a learning journey ...</itunes:summary>
		<itunes:keywords>What's,News</itunes:keywords>
		<itunes:author>Green Cities Media</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Steve Cochran Open Space Interview Part 1 with EcoFactory</title>
		<link>http://greencitiesmedia.com/2009/06/steve-cochran-open-space-interview-part-1-with-ecofactory/</link>
		<comments>http://greencitiesmedia.com/2009/06/steve-cochran-open-space-interview-part-1-with-ecofactory/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 19:07:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's News]]></category>
		<category><![CDATA[Ecofactory]]></category>
		<category><![CDATA[Green Cities]]></category>
		<category><![CDATA[green cities florida]]></category>
		<category><![CDATA[Orange County]]></category>
		<category><![CDATA[Steve Cochran]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=1086</guid>
		<description><![CDATA[This post is from our good friend Joel Wilcox at EcoFactory.


We here at EcoFactory managed to catch Steve Cochran at Green Cities™ Florida and talk to him a bit about Open Space. It&#8217;s quite an impressive concept, to think that you can solve problems that might take weeks of meetings by doing an Open Space [...]]]></description>
			<content:encoded><![CDATA[<p><em>This post is from our good friend <a href="http://www.ecofactory.com/users/joel-wilcox">Joel Wilcox </a>at EcoFactory.<br />
</em></p>
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<p>We here at EcoFactory managed to catch Steve Cochran at Green Cities™ Florida and talk to him a bit about Open Space. It&#8217;s quite an impressive concept, to think that you can solve problems that might take weeks of meetings by doing an Open Space session for a few hours. I didn&#8217;t have the chance to ask everyone what they accomplished in sessions on May 21, but judging by past successes, I&#8217;d say some good things were accomplished.</p>
<p>Cochran told me that he&#8217;s done Open Space sessions with groups of all sizes, most recently with attendees at the Green Cities™ Alabama Summit. Seems like it always produces some good ideas. I can believe that, considering that some of my best classes in college were based on the sort of discussions that Open Space tries to foster.</p>
<p>Here&#8217;s how Open Space works: You gather a bunch of people together and encourage them to bring up topics on a particular theme. Those topics are written on pieces of paper, and anyone interested in that topic follows the piece of paper to the sidelines, where a discussion will start on the topic. Essentially the idea is that the people, not the leadership, set the agenda. If you get a bunch of people together in one room and encourage them to think freely to bring up solutions, odds are you&#8217;re going to come up with something original and creative.</p>
<p>The only requirements Open Space puts on participants govern how the discussion works, rather than what is discussed. Principles like &#8220;if you&#8217;re not contributing or learning, move on&#8221; and &#8220;when the discussion is over, it&#8217;s over&#8221; indicate that the direction is not to force accomplishment, but instead to foster it.</p>
<p>I hope that the Green Cities™ Florida Open Space session managed to accomplish some great things. Certainly there were some big movers involved in the discussions, with people coming from businesses, non-profits, and government offices. The biggest thing I brought away from the whole event was that there are people out there with big dreams for a greener planet. Let&#8217;s hope those dreams come true!</p>
]]></content:encoded>
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		<item>
		<title>Interview with Eric Corey Freed</title>
		<link>http://greencitiesmedia.com/2009/06/interview-with-eric-corey-freed/</link>
		<comments>http://greencitiesmedia.com/2009/06/interview-with-eric-corey-freed/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 20:43:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's News]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[dallas sustainable square block]]></category>
		<category><![CDATA[Eric Corey Freed]]></category>
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		<category><![CDATA[green cities florida]]></category>
		<category><![CDATA[international contest]]></category>
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		<category><![CDATA[Kimberly Miller]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Re:Vision Dallas]]></category>
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		<category><![CDATA[urban revision]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=1063</guid>
		<description><![CDATA[The cure for a big problem is an even bigger idea.  Some times to provoke those big ideas you have to invoke the spirit of friendly competition.  Urban Revision is a series of competitions designed to find solutions for some very serious problems inflicting our society and infrastructure.  Eric Corey Freed is principal of organicARCHITECT, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://greencitiesmedia.com/wp-content/uploads/2009/06/eric-corey-freed1.jpg"><img class="alignleft size-full wp-image-1079 spacer" style="margin-left: 0px; margin-right: 10px;" title="Eric Corey Freed" src="http://greencitiesmedia.com/wp-content/uploads/2009/06/eric-corey-freed1.jpg" alt="Eric Corey Freed" width="218" height="300" /></a>The cure for a big problem is an even bigger idea.  Some times to provoke those big ideas you have to invoke the spirit of friendly competition.  Urban Revision is a series of competitions designed to find solutions for some very serious problems inflicting our society and infrastructure.  Eric Corey Freed is principal of organicARCHITECT, an architecture and consulting firm in San Francisco.  He spoke about Urban Revision during the Green Cities Florida conference with the undisputed champion of interviews Kimberly Miller.  Though he spoke about the Urban Revision project as a whole, the hot topic was latest contest Re: Vision Dallas.</p>
<h3></h3>
<p>If you were asked to transform a notoriously neglected city block in one of America’s most recognizable cities into a model example of sustainability what would you create?  Hundreds of designers, architects, students and engineers entered the Re:Vision Dallas competition to answer this question.  The entries were diverse, imaginitive and showed an incredible passion for the future of Dallas and the world.    Mayor Tom Leppert, Central Dallas Community Development Corporation, and Dallas community organizations have to come together to select a winning design and the top 3 entries are on display <a href="http://www.revision-dallas.com/?p=525">here</a>.  Media kits are available for download below each design.</p>
<p>Eric Corey Freed was in the unique position as a juror for the competition.  Imagine the difficulty of narrowing down over a 150 incredibly intriguing and forward thinking entries into 3 winners.  Listen to the podcast or read the transcript below to hear Mr. Freed’s thoughts on the entries and what were some of his favorites.</p>
<p>To learn more about Urban Revision check out the websites www.urbanrevision.com and www.revision-dallas.com.  You can also follow us on Twitter http://www.twitter.com/urbanrevision</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>May 20, 2009</p>
<p><strong>…Talking with Eric Corey Freed, organic architect, who is also a member of Urban Re:Vision. </strong><br />
So I just spent an hour talking to a room-full of people about urban revision and our entire story of how we started with a series of five competitions that looked at different aspects of sustainability, energy, water. And then our big competition which just closed in May, and we just had the judging yesterday, and we announce the winners next week of a city block in Dallas for a real block, for a real place in a real city that will really get built, and we pick three winners and three honorable mentions, and people can go online at urbanrevision.com and see them next week.</p>
<p><strong>So if you can tell me, not the winners, but name an entry that you found particularly interesting. </strong><br />
There was an entry that I found very interesting that was a building that absorbed carbon and filtered the air, and they had a lot of science and documentation reams of paper showing how this could work, and it was a very intriguing idea of a building that’s truly regenerative not just in terms of providing energy but fixing some of the problems such as carbon emissions. There was one, actually showed it today that took aircraft fuselage, the tubes of the airplane, and cut off the ends and stacked them into a rack and became apartments, kind of a modular housing thing.</p>
<p><strong>Very cool. </strong><br />
So there was a lot of great ideas. I mean the range and depth of the entries was phenomenal. In fact that’s what made it such a long two days because we had to narrow down 100 incredible entries down to three.<br />
<strong><br />
So you were impressed with the entries then? </strong><br />
Oh very impressed! It was far above what I ever could have imagined coming in. And they clearly spent hundreds of hours putting these things together.</p>
<p><strong>So was it mostly professionals then who were entering the contest, or did regular citizens and students get involved too?</strong><br />
We had everybody. The entries were anonymous and then at the end we were able to look to see who did what, and there was a range of everything from students to big large gigantic corporate firms to everybody in between.  That was the real intent of the competition was to get that broad range of entries. And you wouldn’t know it by the entries… I mean they were just so overwhelming, but people can go online and look and see what was entered.</p>
<p><strong>Cool thanks for talking with us!</strong><br />
Thank you.</p>
]]></content:encoded>
			<wfw:commentRss>http://greencitiesmedia.com/2009/06/interview-with-eric-corey-freed/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://greencitiesmedia.com/podpress_trac/feed/1063/0/EricCoreyFreedRecapGCFL.mp3" length="2138112" type="audio/mpeg"/>
<itunes:duration>2:16</itunes:duration>
		<itunes:subtitle>The cure for a big problem is an even bigger idea.nbsp; Some times to provoke those big ideas you have to invoke the spirit of ...</itunes:subtitle>
		<itunes:summary>The cure for a big problem is an even bigger idea.nbsp; Some times to provoke those big ideas you have to invoke the spirit of friendly competition.nbsp; Urban Revision is a series of competitions designed to find solutions for some very serious problems inflicting our society and infrastructure.nbsp; Eric Corey Freed is principal of organicARCHITECT, an architecture and consulting firm in San Francisco.nbsp; He spoke about Urban Revision during the Green Cities Florida conference with the undisputed champion of interviews Kimberly Miller.nbsp; Though he spoke about the Urban Revision project as a whole, the hot topic was latest contest Re: Vision Dallas.

If you were asked to transform a notoriously neglected city block in one of Americarsquo;s most recognizable cities into a model example of sustainability what would you create?nbsp; Hundreds of designers, architects, students and engineers entered the Re:Vision Dallas competition to answer this question.nbsp; The entries were diverse, imaginitive and showed an incredible passion for the future of Dallas and the world.nbsp;nbsp;nbsp; Mayor Tom Leppert, Central Dallas Community Development Corporation, and Dallas community organizations have to come together to select a winning design and the top 3 entries are on display here.nbsp; Media kits are available for download below each design.

Eric Corey Freed was in the unique position as a juror for the competition.nbsp; Imagine the difficulty of narrowing down over a 150 incredibly intriguing and forward thinking entries into 3 winners.nbsp; Listen to the podcast or read the transcript below to hear Mr. Freedrsquo;s thoughts on the entries and what were some of his favorites.

To learn more about Urban Revision check out the websites www.urbanrevision.com and www.revision-dallas.com.nbsp; You can also follow us on Twitter http://www.twitter.com/urbanrevision

-------------------------------------------------------

May 20, 2009

hellip;Talking with Eric Corey Freed, organic architect, who is also a member of Urban Re:Vision. 
So I just spent an hour talking to a room-full of people about urban revision and our entire story of how we started with a series of five competitions that looked at different aspects of sustainability, energy, water. And then our big competition which just closed in May, and we just had the judging yesterday, and we announce the winners next week of a city block in Dallas for a real block, for a real place in a real city that will really get built, and we pick three winners and three honorable mentions, and people can go online at urbanrevision.com and see them next week.

So if you can tell me, not the winners, but name an entry that you found particularly interesting. 
There was an entry that I found very interesting that was a building that absorbed carbon and filtered the air, and they had a lot of science and documentation reams of paper showing how this could work, and it was a very intriguing idea of a building thatrsquo;s truly regenerative not just in terms of providing energy but fixing some of the problems such as carbon emissions. There was one, actually showed it today that took aircraft fuselage, the tubes of the airplane, and cut off the ends and stacked them into a rack and became apartments, kind of a modular housing thing.

Very cool. 
So there was a lot of great ideas. I mean the range and depth of the entries was phenomenal. In fact thatrsquo;s what made it such a long two days because we had to narrow down 100 incredible entries down to three.

So you were impressed with the entries then? 
Oh very impressed! It was far above what I ever could have imagined coming in. And they clearly spent hundreds of hours putting these things together.

So was it mostly professionals then who were entering the contest, or did regular citizens and students get involved too?
We had everybody. The entries were anonymous and then at the end we were able to look to see who di...</itunes:summary>
		<itunes:keywords>What's,News</itunes:keywords>
		<itunes:author>Green Cities Media</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Podcast: Advanced Solar Photonics’ Bright Future</title>
		<link>http://greencitiesmedia.com/2009/06/podcast-advanced-solar-photonics%e2%80%99-bright-future/</link>
		<comments>http://greencitiesmedia.com/2009/06/podcast-advanced-solar-photonics%e2%80%99-bright-future/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 21:42:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Florida Conference]]></category>
		<category><![CDATA[Green Cities Podcast]]></category>
		<category><![CDATA[green collar jobs]]></category>
		<category><![CDATA[Kimberly Miller]]></category>
		<category><![CDATA[Maureen McHale]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=1050</guid>
		<description><![CDATA[
The solar industry is on fire… in a good way.  Solar panels and solar farms are popping up all over the nation, but do you ever consider who is behind the production of this hot technology?  Maureen McHale of Advanced Solar Photonics (ASP) took a minute to speak with Kimberly Miller of Green Cities Media [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://greencitiesmedia.com/wp-content/uploads/2009/02/ideapod1.gif"></a><img class="size-full wp-image-533  aligncenter" title="ideapod1" src="http://greencitiesmedia.com/wp-content/uploads/2009/02/ideapod1.gif" alt="ideapod1" width="255" height="80" /></p>
<p style="text-align: left;">The solar industry is on fire… in a good way.  Solar panels and solar farms are popping up all over the nation, but do you ever consider who is behind the production of this hot technology?  Maureen McHale of <a href="http://www.advancedsolarphotonics.com/">Advanced Solar Photonics</a> (ASP) took a minute to speak with Kimberly Miller of Green Cities Media at Green Cities Florida to discuss some of their recent advancements and the status of solar in the Sunshine State.  One thing is clear from this interview; Florida is keeping Advanced Solar Photonics busy.  Born from a laser systems producer, Advanced Solar Photonics quickly found a home in the sustainability industry by creating parts for solar panels.  The demand for parts led to the idea of selling entire solar panels and even the production of solar farms.  Green Cities turned out to be the perfect opportunity for this rapidly expanding company.  The media attention and sheer number of participants made it a perfect place for Advanced Solar Photonics to spread their message to a diverse and attentive audience.</p>
<p></p>
<p><img class="alignleft size-full wp-image-1056 spacer" style="margin-left: 0px; margin-right: 10px;" title="aspgcm300" src="http://greencitiesmedia.com/wp-content/uploads/2009/06/aspgcm300.jpg" alt="aspgcm300" width="300" height="300" /></p>
<p>In the spirit of true sustainability and the triple bottom line, ASP is a completely American made company, even their productions means are 100% American.  Not only does this mean a more efficient way to produce their panels, but their expansion directly relates to Florida’s economy.  Maureen states that they are expected to fill 1,500 green jobs over the next two years in Florida’s Lake Mary region.  When asked about their future opportunities Ms. McHale responded with one word “Endless”.  She and ASP have plenty to look forward to, especially with the backing of government initiatives from the Obama administration and locally in Florida.</p>
<p>They have no intention on squandering their good fortune, as they are making plans to diversify their brand.  One way in particular are the “Brown Fields” created by past manufacturing sectors in Florida where developers cannot build homes.  Here they found opportunity in crisis as “Brown Fields” are perfect for installing solar farms, which in essence turn the land from brown to green.   These farms range from the size of a city block to a 2,500 acre lot.  This opens the door to become one of the largest energy producers selling power back to utility companies.   Combine this with their assorted list of clients and Florida’s initiative to create solar cities and Advanced Solar Photonics is set to be a major player in the industry for years to come.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p><strong>Transcript of Interview<br />
</strong>May 20, 2009</p>
<p><strong>I’m Kimberly Miller for Green Cities Media speaking today with Maureen McHale of Advanced Solar Photonics, whose tagline is “innovation today for a brighter tomorrow,” and we’re broadcasting actually from Green Cities here in Orlando, Florida. Welcome, Maureen. Thanks so much for joining me today.</strong><br />
Thanks for having me.</p>
<p><strong>So I want to go ahead and start off by asking kind of the history of the company, where the idea for Advanced Solar Photonics come from and what kind of things were you guys interested in whenever you started this company?</strong><br />
Sure. The owner of the company actually started making laser systems for all different types of industries, everything from flat panel displays, semi-conductor, aeronautical, automotive, industrial applications. A lot of those applications are very similar to the photovotaics where the panels need to be cut; the glass needs to be cut. They need to be scribed. Lots of lasers are used in the making of them so we developed a solar line, and from that point, because there’s so much demand for solar panels, the owner said, “You know what? We should not only sell the equipment that makes the panels, we should make panels.”</p>
<p><strong>Right.</strong><br />
And here we are.</p>
<p><strong>Terrific, so how long ago did that get started?</strong><br />
The company’s been around since nineteen ninety something…in the nineties, and Advanced Solar Photonics spent the last several years making equipment specifically for the solar industry. The first panels are actually coming off our line in July of this year.</p>
<p><strong>Terrific; and whenever these panels come off of your line, what is it specifically that is going to set them apart from other panels that are out there?</strong><br />
Well not only are they made with the latest technology and lasers, they’re also manufactured in a lean way in that all of the processes and technologies used are very efficient making our panels very efficient and also the panels are going to be made of 100% American made components the equipment even is made in America.</p>
<p><strong>Terrific</strong>!<br />
So we’re 100% American-made. <strong><br />
</strong></p>
<p><strong>Alright, and you know sometimes I think people forget that  part of the triple bottom line and sustainability and this kind of conversation also needs to have jobs here in the United States. That’s really important. </strong><br />
Right; and we are growing so fast. In the next two years we’ll have fifteen hundred new green positions.</p>
<p><strong>That’s terrific. And so will those be located in Florida?<br />
</strong>Yes, actually in Lake Mary, which is just north of Orlando.</p>
<p><strong>So you guys are located here in Florida, the sunshine state; seems like it’s a good place for you guys to be. How has the reception been for this kind of technology?</strong><br />
It has been fantastic. As soon as we announced that we were going to be making panels, the phones were ringing, the emails were coming in left and right, and shows like this just attract more attention to what we’re doing and how great renewables can be for everyone.</p>
<p><strong>Certainly; and so who do you see as your biggest client? Is it business people? Is it people who are wanting to put solar panels on their homes? Who’s your target audience? </strong><br />
We’re working with everyone along the chain. We’re going to work with installers, distributors, all the way up to utility companies that want to buy our power. We intend to put solar farms together so that we can sell back to the electric companies.</p>
<p><strong>That’s terrific. So what do you think is the future of solar photonics? </strong><br />
It’s endless. Literally every week we get bigger and bigger, and more things change. It’s nothing but bright and green.</p>
<p><strong>So with the new Obama administration a lot of green initiatives being put into place…do you think that’s going to affect your business specifically? And do you think this is an easier climate with this administration to try and advance this business? </strong><br />
I think more people are talking about renewables because of the government initiatives today. It’s nothing but good. It’s a start at least people are starting to understand and recognizing solar panels. I went down to the beach this past weekend, and I saw solar panels lighting up the channel markers for the beaches and the boats so it’s becoming recognizable. Everybody’s talking about it, and the more government incentives, the more state incentives that can bring down the costs for normal people like you and me to put them on their houses, and the better it is.</p>
<p><strong>So what is it about Green Cities specifically that was attractive for your company to come here?</strong><br />
It’s definitely the number of people we were able to get in front of, the media attention, the government officials that were here, the fact that Orlando is becoming a green city. I mean it’s huge for us. So anything that we can tag along with and be involved in is where we want to be.</p>
<p><strong>So what kind of advancements would you like to see in Florida happen in the next 5-10 years?</strong><br />
I’m definitely excited about the new solar studies about more green everything; from the booth next to us has the pavers that the water penetrates through to, like I said, the solar panels lighting up traffic lights and overhead displays and all those kind of things. Just more and more renewable sources</p>
<p><strong>Right; it seems like a real change towards sustainability is actually happening, and to see it happen here in Florida is exceptionally exciting I think. So are there any upcoming projects that you guys are going to be working on that maybe you’re excited or that you could share with us?</strong><br />
Yes, actually we’re looking to do a project for Seminal County School systems, and trying to put panels on their roofs, and power their buildings. There’s, like I said, solar farms that we’re putting together. There’s something called Brown Fields, where there’s been waste from companies and other manufacturing processes that have gotten into the ground, and they can no longer use the ground for new buildings. They can’t put houses there unless they do a huge cleanup. Our panels and our solar towers are perfect for that because we can make a solar farm, put panels on there, and generate electricity from a piece of land that may not even be usable.</p>
<p><strong>That’s terrific. So with these Brown Fields and solar farms, about how long does it take to complete a project like that? </strong><br />
Well thankfully we have this great technology we’ve just partnered with, a manufacturing fabricator that has a technology that can put a post for the tower into the ground in about three hours time. Normally, it would take a month for the concrete to set and things like that. It’s the same technology that was used to put the fence between Mexico and Texas so it’s like 120 miles plus, and they did it in like sixty-one days. So this is a fast way to do things. So literally we can put a farm up in a matter of weeks and not months or years</p>
<p><strong>Great; so more efficient.</strong><br />
Exactly.</p>
<p><strong>So how big are these Brown Fields and solar farms? Do you have a rough estimate?<br />
</strong>There’s all different sizes. Depending on the size of the contamination, it could be anywhere from a city block to acres and acres. We’re looking to cover probably about twenty-five hundred acres. There’s some in Pensacola; some here; other local companies have them. So we’re partnering with these people to make those Brown Fields green. It’s what we’re trying to do.<br />
<strong><br />
Right. That’s amazing. Well I wish you the best of luck. It sounds like you guys have an incredible year or five ahead of you.</strong><br />
It’s very exciting</p>
<p><strong>And it’s really nice to meet you and have you here at Green Cities.</strong><br />
Well thanks a lot!</p>
]]></content:encoded>
			<wfw:commentRss>http://greencitiesmedia.com/2009/06/podcast-advanced-solar-photonics%e2%80%99-bright-future/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://greencitiesmedia.com/podpress_trac/feed/1050/0/MaureenMcHaleFINAL.mp3" length="4691383" type="audio/mpeg"/>
<itunes:duration>9:46</itunes:duration>
		<itunes:subtitle>The solar industry is on firehellip; in a good way.nbsp; Solar panels and solar farms are popping up all over the nation, but do you ...</itunes:subtitle>
		<itunes:summary>The solar industry is on firehellip; in a good way.nbsp; Solar panels and solar farms are popping up all over the nation, but do you ever consider who is behind the production of this hot technology?nbsp; Maureen McHale of Advanced Solar Photonics (ASP) took a minute to speak with Kimberly Miller of Green Cities Media at Green Cities Florida to discuss some of their recent advancements and the status of solar in the Sunshine State.nbsp; One thing is clear from this interview; Florida is keeping Advanced Solar Photonics busy.nbsp; Born from a laser systems producer, Advanced Solar Photonics quickly found a home in the sustainability industry by creating parts for solar panels.nbsp; The demand for parts led to the idea of selling entire solar panels and even the production of solar farms.nbsp; Green Cities turned out to be the perfect opportunity for this rapidly expanding company.nbsp; The media attention and sheer number of participants made it a perfect place for Advanced Solar Photonics to spread their message to a diverse and attentive audience.





In the spirit of true sustainability and the triple bottom line, ASP is a completely American made company, even their productions means are 100% American.nbsp; Not only does this mean a more efficient way to produce their panels, but their expansion directly relates to Floridarsquo;s economy.nbsp; Maureen states that they are expected to fill 1,500 green jobs over the next two years in Floridarsquo;s Lake Mary region.nbsp; When asked about their future opportunities Ms. McHale responded with one word ldquo;Endlessrdquo;.nbsp; She and ASP have plenty to look forward to, especially with the backing of government initiatives from the Obama administration and locally in Florida.

They have no intention on squandering their good fortune, as they are making plans to diversify their brand.nbsp; One way in particular are the ldquo;Brown Fieldsrdquo; created by past manufacturing sectors in Florida where developers cannot build homes.nbsp; Here they found opportunity in crisis as ldquo;Brown Fieldsrdquo; are perfect for installing solar farms, which in essence turn the land from brown to green.nbsp;nbsp; These farms range from the size of a city block to a 2,500 acre lot.nbsp; This opens the door to become one of the largest energy producers selling power back to utility companies.nbsp;nbsp; Combine this with their assorted list of clients and Floridarsquo;s initiative to create solar cities and Advanced Solar Photonics is set to be a major player in the industry for years to come.

---------------

Transcript of Interview
May 20, 2009

Irsquo;m Kimberly Miller for Green Cities Media speaking today with Maureen McHale of Advanced Solar Photonics, whose tagline is ldquo;innovation today for a brighter tomorrow,rdquo; and wersquo;re broadcasting actually from Green Cities here in Orlando, Florida. Welcome, Maureen. Thanks so much for joining me today.
Thanks for having me.

So I want to go ahead and start off by asking kind of the history of the company, where the idea for Advanced Solar Photonics come from and what kind of things were you guys interested in whenever you started this company?
Sure. The owner of the company actually started making laser systems for all different types of industries, everything from flat panel displays, semi-conductor, aeronautical, automotive, industrial applications. A lot of those applications are very similar to the photovotaics where the panels need to be cut; the glass needs to be cut. They need to be scribed. Lots of lasers are used in the making of them so we developed a solar line, and from that point, because therersquo;s so much demand for solar panels, the owner said, ldquo;You know what? We should not only sell the equipment that makes the panels, we should make panels.rdquo;

Right.
And here we are.

Terrific, so how long ago did that get started?
The companyrsquo;s been around since nineteen ninety somethinghellip...</itunes:summary>
		<itunes:keywords>Florida,Conference,,Green,Cities,Podcast</itunes:keywords>
		<itunes:author>Green Cities Media</itunes:author>
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		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Interview with Gil Friend</title>
		<link>http://greencitiesmedia.com/2009/05/interview-with-gil-friend/</link>
		<comments>http://greencitiesmedia.com/2009/05/interview-with-gil-friend/#comments</comments>
		<pubDate>Fri, 29 May 2009 13:15:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's News]]></category>
		<category><![CDATA[Aikido]]></category>
		<category><![CDATA[Gil Friend]]></category>
		<category><![CDATA[Green Cities]]></category>
		<category><![CDATA[interview]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=1003</guid>
		<description><![CDATA[On Gil Friend’s blog, you’ll notice a kind face smiling and a hand pointing as if to say “You and me…we’re going to make it happen.”  You wouldn’t figure this man is trained in Aikido, but that may be
why he always seems so peaceful.   One of my favorite running themes on his [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://greencitiesmedia.com/wp-content/uploads/2009/05/friend_gil_large2.jpg"><img class="alignleft size-full wp-image-1026" style="margin-left: 0px; margin-right: 10px;" title="Gil Friend " src="http://greencitiesmedia.com/wp-content/uploads/2009/05/friend_gil_large2.jpg" alt="Gil Friend " width="248" height="248" /></a>On <a href="http://blogs.natlogic.com/friend/">Gil Friend’s blog</a>, you’ll notice a kind face smiling and a hand pointing as if to say “You and me…we’re going to make it happen.”  You wouldn’t figure this man is trained in Aikido, but that may be<br />
why he always seems so peaceful.   One of my favorite running themes on his blog are the Green Business Lies that gives you a glimpse inside his newest book “<a href="http://www.amazon.com/Truth-About-Green-Business/dp/0789739402">The Truth About Green Business</a>,” which hits stores May 29th.  “It’s like green business for dummies, except not for dummies” states Friend during an interview with Kimberly Miller of Green Cities Media.</p>
<p>The founder, CEO and president of Natural Logic (a strategic sustainability consulting firm) was one of the more active elements of Green Cities Florida, contributing to two different sessions.  One session based around his book, dedicated to explaining the opportunities of green business and debunking some of the myths.  The other session was a speaking engagement along with Terry Gips (Sustainability Associates Minneapolis) for a discussion on greening your business while turning a profit in a recession.  This session focused on getting everyone in an organization on the same page when it comes to making a business more eco-friendly.  As Gil puts it, “The engineering is easy…Getting it so that Joe and Mary do different things when they show up at work on Monday morning, that’s where the real art and challenge of this work is.”</p>
<p><a href="http://www.amazon.com/Truth-About-Green-Business/dp/0789739402"></a></p>
<p>After helping such clients as Nike and General Mills develop strategies to become more sustainable while still being profitable, Friend had plenty of experience to offer the attendees of Green Cities Florida, who ranged from local government types to university officials developing sustainability curriculum.  His experience in the field is a goldmine for Green Cities and the future of Florida’s sustainability movement.  In his interview, Gil talks about Green Cites as a place to connect and refers to several people developing courses for their educational institutions that are now have a relationship to build a better model for sustainability in academia.  Building relationships to find solutions is the essence of Green Cities and the idea is gaining momentum with every event.</p>
<p>We at Green Cities Media would love to thank Gil Friend for helping to make the Florida event one to remember and hope to work with him again in the near future.</p>
<p>Want more Gil Friend?  Of course you do.  Below is the Green Cities Florida onsite interview with Mr. Friend, by one of his biggest fans Kimberly Miller.</p>
<p></p>
<p><a href="http://greencitiesmedia.com/2009/03/podcast-gil-friend-interview/">Make sure you check out the pre Green Cities Florida interview</a><br />
<a href="http://www.natlogic.com/">You can learn more about Gil Friend and Natural Logic here</a><br />
Interested in reading Gil’s newest work?  <a href="http://www.natlogic.com/truth"> Order here online</a>.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br />
<strong>I’m Kimberly Miller with Green Cities Media, standing here with Gil Friend of Natural Logic, on site at Green Cities in Orlando, Florida.<br />
Could you recap for me what you’ve been doing here at Green Cities and the sessions you’ve been teaching?</strong></p>
<p>Well I taught two sessions here. We did one yesterday on the Truth About Green Business, based on my new book coming out on May 29th from Financial Times Press. It was a high density overview of Green Business, like Green Business for Dummies except not for dummies. So, we did a course based on that, a one hour drinking-from-a-fire hose, here are some of the basics about green business, to a full room. This morning I shared a session with Terry Gips from Sustainability Associates in Minneapolis and we did a 2.5 hour session on how to green your company and profit from greening in a recession. So, a more sweeping overview that was grounded very much in the Natural Step framework as a basic way of thinking about these issues and communicating about them and getting everybody in the organization on the same page. Because the truth is, that’s really the key. The hard part isn’t the technical issues. As much innovation as it requires, the engineering is not the hard part. If you tell an engineer you need a building that uses half as much energy, she can build it. If you tell an engineer you need a building that uses 40% or 80% less water, he can build it.  But getting the human beings who live and work in that building to change their behavior is where the real art and challenge of this work is. The natural step framework is really one of the indispensable tools for doing that. So, we did a basic quick introduction to that and talked about how to apply it with case studies of how companies have put this to use. Then, there was a lot of discussion with the room.</p>
<p><strong>Who were the attendees in your sessions? </strong></p>
<p>It was a broad mix. We had people from government, mostly county and city governments in the region and all the way down to South Florida, a bunch of people from Universities and Colleges who were developing curriculum programs in this area, a lot of business people, too. Both small businesspeople and from larger aerospace companies, a number of scientists and a bunch of folks just checking it out trying to figure out what their place in this new revolution is.</p>
<p><strong>What do you think is the vibe here? Are people optimistic for the future, are they hopeful? </strong></p>
<p>I think some are. I haven’t been through the Open Space session yet so I haven’t had a chance to really feel that. But, the people I’ve talked with one-on-one and in my sessions are very enthusiastic and eager to be a part of this. If we’re being realistic, there is more fear today than there was a year ago. I find it in myself. I am a congenital optimist, always have been. We’re in a world of challenge right now. We’ve got the financial meltdown to deal with and stacked up behind that are a half a dozen other crises waiting to roll in from off shore. Ranging from energy to carbon to soils to biodiversity to collapse of fisheries and on down the list. So, it is important not to be facile about this.<br />
On the other hand, it is an enormously exciting time because we’re in a sustainability explosion. Not just the number of people, but the type of people, and the range and diversity in the business world and in government who get this, that understand we’re in a transformative moment at least in American history if not world history. I know that sounds “high falutin.” but this is the kind of time that when people look back 50 years they will say ‘that was historic’. We are in historic now. And we have the opportunity to reinvent the economy, and reinvent infrastructure and reinvent the ways we do business. OR not. We might fail. But if we do that successfully it’s like opening a new frontier and there’s enormous business opportunity for businesses and people of all sorts.<br />
<strong><br />
How do you think a conference like Green Cities fits into this historic moment? </strong></p>
<p>A conference like Green Cities fits into this historic moment because it brings together this kind of diversity of people: government, business, academia, NGO and individuals with an interesting focus around a region, here, where we are in Orlando, central Florida. One thing that has happened here is not just people hearing from experts but people meeting with each other and forging connections with each other. Now, this open space session that the conference is ending with is an opportunity for people to find where their common interests are, where they can support each other, where they can work together. Just one example of that, today: we had somebody leading an MBA program at a college, someone developing a sustainability bachelors program at another college, someone developing an online program at another college, several people in the extensions service doing outreach to agriculture and industry, and I think none of them knew each other before today. It’s a place to connect not just for friendship, relationships, and support (although that is good too) but to connect for action and to connect for commitments to move things forward because there is a lot of work to do.</p>
<p><strong>Did you have a chance to attend any of the sessions? </strong></p>
<p>I attended a few sessions myself. I attended the opening keynotes yesterday morning and in particular I thought Brian Nattrass’s talk was a real knock out. You would expect that I have a bias toward Brian because he’s also based in the Natural Step framework. What was really striking in his talk was the work he’s done with the US military. And the way the US Military has embraced sustainability to a surprising degree. It is one of the big surprises, and of course Wal-Mart is another surprise. Places that were the least expected players and the least expected leaders are doing remarkable work.  So I was in a session yesterday with some lawyers and people from NRDC and from a sustainability consulting firm talking about some of the finance and strategy issues specifically in relation to the power industry. One person pointed out that FPL here is planning to build some nuclear reactors. There was significant cost as there always is with nukes. There are now looking at about 22 billion dollars to develop about 1.1 megawatts of generated capacity and the woman from NRDC pointed out that for that much money you could generate 4.4 megawatts through efficiency. So, the question is – what’s economical? Why do we make the financial decisions that we make? And how would the nuclear industry survive if it wasn’t heavily subsidized? And for all of the people who say ‘Oh gosh, we can’t afford solar” I ask, what can we afford if we pull the subsidies out from under coal, oil, and nuclear and actually have a free market in energy?</p>
<p><strong>What are you doing after you leave Orlando? </strong></p>
<p>I’m hopping a plane to Los Angeles. I have a meeting tomorrow with a Chinese delegation that’s looking into clean tech developments in cooperation with the United States and China.</p>
<p><strong>Good luck with that and with your future projects. It was nice to see you!</strong></p>
<p>Thanks so much, great to see you.</p>
]]></content:encoded>
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			<enclosure url="http://greencitiesmedia.com/podpress_trac/feed/1003/0/GilFriendInterviewGreenCities.mp3" length="6867991" type="audio/mpeg"/>
<itunes:duration>7:09</itunes:duration>
		<itunes:subtitle>On Gil Friendrsquo;s blog, yoursquo;ll notice a kind face smiling and a hand pointing as if to say ldquo;You and mehellip;wersquo;re going to make it ...</itunes:subtitle>
		<itunes:summary>On Gil Friendrsquo;s blog, yoursquo;ll notice a kind face smiling and a hand pointing as if to say ldquo;You and mehellip;wersquo;re going to make it happen.rdquo;  You wouldnrsquo;t figure this man is trained in Aikido, but that may be
why he always seems so peaceful.   One of my favorite running themes on his blog are the Green Business Lies that gives you a glimpse inside his newest book ldquo;The Truth About Green Business,rdquo; which hits stores May 29th.  ldquo;Itrsquo;s like green business for dummies, except not for dummiesrdquo; states Friend during an interview with Kimberly Miller of Green Cities Media.

The founder, CEO and president of Natural Logic (a strategic sustainability consulting firm) was one of the more active elements of Green Cities Florida, contributing to two different sessions.  One session based around his book, dedicated to explaining the opportunities of green business and debunking some of the myths.  The other session was a speaking engagement along with Terry Gips (Sustainability Associates Minneapolis) for a discussion on greening your business while turning a profit in a recession.  This session focused on getting everyone in an organization on the same page when it comes to making a business more eco-friendly.  As Gil puts it, ldquo;The engineering is easyhellip;Getting it so that Joe and Mary do different things when they show up at work on Monday morning, thatrsquo;s where the real art and challenge of this work is.rdquo;



After helping such clients as Nike and General Mills develop strategies to become more sustainable while still being profitable, Friend had plenty of experience to offer the attendees of Green Cities Florida, who ranged from local government types to university officials developing sustainability curriculum.  His experience in the field is a goldmine for Green Cities and the future of Floridarsquo;s sustainability movement.  In his interview, Gil talks about Green Cites as a place to connect and refers to several people developing courses for their educational institutions that are now have a relationship to build a better model for sustainability in academia.  Building relationships to find solutions is the essence of Green Cities and the idea is gaining momentum with every event.

We at Green Cities Media would love to thank Gil Friend for helping to make the Florida event one to remember and hope to work with him again in the near future.

Want more Gil Friend?  Of course you do.  Below is the Green Cities Florida onsite interview with Mr. Friend, by one of his biggest fans Kimberly Miller.



Make sure you check out the pre Green Cities Florida interview
You can learn more about Gil Friend and Natural Logic here
Interested in reading Gilrsquo;s newest work?   Order here online.

-------------------------------------------------------
Irsquo;m Kimberly Miller with Green Cities Media, standing here with Gil Friend of Natural Logic, on site at Green Cities in Orlando, Florida.
Could you recap for me what yoursquo;ve been doing here at Green Cities and the sessions yoursquo;ve been teaching?

Well I taught two sessions here. We did one yesterday on the Truth About Green Business, based on my new book coming out on May 29th from Financial Times Press. It was a high density overview of Green Business, like Green Business for Dummies except not for dummies. So, we did a course based on that, a one hour drinking-from-a-fire hose, here are some of the basics about green business, to a full room. This morning I shared a session with Terry Gips from Sustainability Associates in Minneapolis and we did a 2.5 hour session on how to green your company and profit from greening in a recession. So, a more sweeping overview that was grounded very much in the Natural Step framework as a basic way of thinking about these issues and communicating about them and getting everybody in the organization on the same page. Because the truth is, thatrsquo;s really th...</itunes:summary>
		<itunes:keywords>What's,News</itunes:keywords>
		<itunes:author>Green Cities Media</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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	</item>
		<item>
		<title>Creative Loafing Overviews Green Cities Florida</title>
		<link>http://greencitiesmedia.com/2009/05/creative-loafing-overviews-green-cities-florida/</link>
		<comments>http://greencitiesmedia.com/2009/05/creative-loafing-overviews-green-cities-florida/#comments</comments>
		<pubDate>Tue, 26 May 2009 22:55:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[What's News]]></category>
		<category><![CDATA[conference sustainability]]></category>
		<category><![CDATA[Creative Loafing]]></category>
		<category><![CDATA[Daily Loaf]]></category>
		<category><![CDATA[green cities florida]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=1000</guid>
		<description><![CDATA[
Green Cities™ Florida hosted in Orlando was last week (May 20th &#38; 21st) at the Orange County Convention Center. The overall focus of the event was to bring businesses and municipalities together to achieve green goals to save the planet, increase profits, and to qualify for possible federal funding. The Green Cities™ conference “demystified ’sustainability’ and provided tools, [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://blogs.creativeloafing.com/dailyloaf/2009/05/26/overview-green-cities-orlando/" target="_blank"><img class="size-full wp-image-1001 aligncenter" title="dailyloaf300" src="http://greencitiesmedia.com/wp-content/uploads/2009/05/dailyloaf300.jpg" alt="dailyloaf300" width="300" height="300" /></a></p>
<p style="text-align: left;"><a href="http://greencities.com/usa/florida/orlando/2009" target="_blank">Green Cities™ Florida</a> hosted in Orlando was last week (May 20th &amp; 21st) at the Orange County Convention Center. The overall focus of the event was to bring businesses and municipalities together to achieve green goals to save the planet, increase profits, and to qualify for possible federal funding. <a href="http://greencities.com/usa/florida/orlando/2009" target="_blank">The Green Cities™ conference</a> “demystified ’sustainability’ and provided tools, steps and resources from top experts and educators”.</p>
<p>There was a ribbon cutting ceremony and official “Flipping the Switch” for the new 1 MW <a href="http://www.occc.net/Community/solar_project.asp" target="_blank">Solar Electric System atop the Orange County Convention Center</a>. This is the largest installation of its kind in the Southeast US, and one of the largest outside of California and the Pacific Northwest. This installation was installed with the help of a $1.8 million grant from the state of Florida, an example of the kind of partnerships that Green Cities™ Florida advocates.</p>
<p>The City of Orlando and Orange County teamed up to make <a href="http://www.ouc.com/news/releases/20080423-solarcity.htm" target="_blank">Orlando a Solar City</a>. Through this partnership, <a href="http://www.ouc.com/green/green_facts.html" target="_blank">OUC (Orlando Utilities Commission)</a>, the city and county will develop a strategic energy plan with the goal of increasing the use of solar technology and the amount of renewable energy in Central Florida.</p>
<p>[ <a href="http://blogs.creativeloafing.com/dailyloaf/2009/05/26/overview-green-cities-orlando/">Read entire article</a> ]</p>
]]></content:encoded>
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		<item>
		<title>Podcast: Tom Kimbis Interview</title>
		<link>http://greencitiesmedia.com/2009/05/podcast-tom-kimbis-interview/</link>
		<comments>http://greencitiesmedia.com/2009/05/podcast-tom-kimbis-interview/#comments</comments>
		<pubDate>Thu, 21 May 2009 21:05:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Florida Conference]]></category>
		<category><![CDATA[Green Cities Podcast]]></category>
		<category><![CDATA[alternative]]></category>
		<category><![CDATA[DOE]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[Gillian Coats]]></category>
		<category><![CDATA[Solar]]></category>
		<category><![CDATA[Tom Kimbis]]></category>

		<guid isPermaLink="false">http://greencitiesmedia.com/?p=989</guid>
		<description><![CDATA[
In this interview from May 20th, 2009,  Gillian Coats interviewed Tom Kimbis, Director of the Solar America Cities Program for the DOE. Tom Kimbis explains how the Solar America Cities program is assisting 25 US cities in innovative solar implementation, and he speaks specifically about the solar installation on Orlando’s Orange County Convention Center where [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://greencitiesmedia.com/wp-content/uploads/2009/02/munipod1.gif"><img class="aligncenter size-full wp-image-535" title="munipod1" src="http://greencitiesmedia.com/wp-content/uploads/2009/02/munipod1.gif" alt="munipod1" /></a></p>
<p>In this interview from May 20th, 2009,  Gillian Coats interviewed Tom Kimbis, Director of the Solar America Cities Program for the DOE. Tom Kimbis explains how the Solar America Cities program is assisting 25 US cities in innovative solar implementation, and he speaks specifically about the solar installation on Orlando’s Orange County Convention Center where the Green Cities Conference is taking place on May 20th and 21st. Subscribe to our podcast and make sure not to miss the rest of the interview series.</p>
<p></p>
]]></content:encoded>
			<wfw:commentRss>http://greencitiesmedia.com/2009/05/podcast-tom-kimbis-interview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://greencitiesmedia.com/podpress_trac/feed/989/0/TomKimbusFinal.mp3" length="29834762" type="audio/mpeg"/>
<itunes:duration>31:05</itunes:duration>
		<itunes:subtitle>In this interview from May 20th, 2009,nbsp; Gillian Coats interviewed Tom Kimbis, Director of the Solar America Cities Program for the DOE. Tom Kimbis explains ...</itunes:subtitle>
		<itunes:summary>In this interview from May 20th, 2009,nbsp; Gillian Coats interviewed Tom Kimbis, Director of the Solar America Cities Program for the DOE. Tom Kimbis explains how the Solar America Cities program is assisting 25 US cities in innovative solar implementation, and he speaks specifically about the solar installation on Orlandorsquo;s Orange County Convention Center where the Green Cities Conference is taking place on May 20th and 21st. Subscribe to our podcast and make sure not to miss the rest of the interview series.

</itunes:summary>
		<itunes:keywords>Florida,Conference,,Green,Cities,Podcast</itunes:keywords>
		<itunes:author>Green Cities Media</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
	</channel>
</rss>

